

Every year, universities from all over the world gather in Saudi in the “Higher Education Fair” to appeal to young Saudis eager to study abroad. In the midst of that, Saudi cultural offices from every country also make their appeal. As a representer to the Japanese side, we decide to compete with technology. Each of the two flyers has Augmented Reality (AR) embedded in it. The first one couldn’t fully express the achievements of young Saudis in Japan, so we added extra photos and videos. The second flyer was made to attract students to Japan, so we invited a graduate from a Japanese university, who currently works in a Japanese company, and made him talk from paper and express his journey.