Tokai Solar Car Team Logo

The fruit of mutual research between Panasonic and Tokai university is the top level solar car “Tokai Challenger”, and we’ve made a logo for it.The car has been the winner in the World Solar Challenge (WSC) in Australia, and had been in many other races. The car represent the ultimate form on perfect execution, persistence in quality, and dedication for results that Japanese are renown for. One factor to represent such amazing craftsmanship is the Aerodynamics of the design. We chose a sleek design to express that. It only shows the outline of the body, giving it a feeling of speed and accuracy. Combined with a closed blackbox feeling body to give it rigidness and compactness.