Piiple

An SNS platform for the blue collar. The project itself didn’t make it to public, but we helped out with mockups for the pitch. We made mockups for PC website, smartphone website and logo. One of the first things we thought of was using warm mix of colors to give the whole service the human touch. The second thing was design. As most of the target audience is illiterate about IT, we focused on making the interface as simple and intuitive as possible by choosing how and where to put buttons and the overall design. The logo was also warm and simple to understand with the representation of 2 people beside each other.