

This is a concept we made for the Saudi embassy of a pamphlet that will introduce Saudi Arabia as a whole. Saudi and Japan’s relationship dates back to 60 years ago. But surprisingly, there aren’t easy to read, whole publications about Saudi in Japanese. Our initial thoughts are of making a pamphlet that still look like an official documentation, but is modern in design, and introduces various parts and cultures of Saudi. A pamphlet is easier to read than a book. Also, it is flexible to allow us to add media, and with AR technology, we can surpass the existence of a paper, and add various images and videos in a different dimension than publications.