Panasonic Invisible Switch

Panasonic is targeting the middle east with a killer touch switch to control the mood of the majlis (living room). The visual of the switch has to be appealing to the middle east (specifically the gulf area), and in the same time preserve elegance. The poster and the patterns concept were modern and simple, using only black and gold, and writing essential information in the poster that shows the device. Also, with collaboration with Arabic calligraphy artist Mrs. Nobuko Sagawa, together we came up with classic patterns that utlizes Arabic letters and Arabic calligraphy, but in the same time show the roundish shape of the switch and doesn't disturb the display.